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Summer’s drawing to a close, but there’s still time to discover a new summer anthem. Perhaps it’s a tune from Cults, the indie-popsters Noisey profiled last week on youtube.com/music. Or perhaps you’ll find your summer song in one of this week’s featured playlists.

Fresh Faces: August
Every month, we feature a handful of newly-signed music partners on YouTube’s homepage. This month, the pickings were so rich we couldn’t narrow it down to just four, so we chose six artists to feature, and they’re an inspiring group that spans the gamut, from a sixteen-year-old emcee from New Jersey who’s sworn off cursing to J Dilla protege and former Slum Village member Elzhi. Add a few jazzy singer-songwriters into the mix and there’s something for everyone.



Burning Man Survival Kit
The annual art festival takes place in Nevada Black Rock Desert this week. And while the event’s official focus is art -- kinetic, sculptural and frequently fire-breathing -- it’s also a premier gathering spot for fans of electronic music. Soundsystems on the “playa” vie with each other, putting on all-night raves that host cutting-edge deejays as well as some of the business’ biggest names. We’ve assembled a playlist of some sounds you might hear if you were there.



James Blake and Bon Iver: Fall Creek Boys Choir
Dubstep’s errant child and indie’s golden son have teamed up for an EP that releases later this year. They’ve dropped the first song from it on YouTube, and it’s a mysterious and spacious experiment in sound...just as we expected.



Sarah Bardeen, Music Community Manager, recently watched “Pigeon John ‘The Bomb.’”

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The worst terrorist attack ever on U.S. soil took place ten years ago next month. The tragic events of September 11, 2001 affected the lives of millions of people, not only in New York, Washington D.C. and Pennsylvania, but around the world.

Working with The New York Times, we’re marking the 10th anniversary of 9/11 with a dedicated YouTube channel, featuring special content from the New York Times, archived news broadcasts from September 2001, and your own personal stories and tributes. We hope this channel will provide an enduring record of what took place on that day.

We’re asking you to share with us:
  • Your strongest memory of that day or that time period
  • How 9/11 changed you, and how you believe it changed America
  • What you lost — or gained -- because of 9/11


Make a video answering any of these questions and submit it to youtube.com/September11. A selection of your videos will be featured on the The New York Times website and YouTube homepage on September 11 this year.

Through telling and sharing stories, we can all hope to make sense of an event that, for many of us, was one of the defining moments of our lives. Thank you for sharing yours.

Olivia Ma, YouTube News & Politics Manager, recently watched “Portraits Redrawn: Alissa Torres

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Congratulations to JasonMundayMusic, who won August’s On The Rise poll after receiving the most votes from the YouTube community. Thanks to your support, Jason Munday (and his friends) will be featured on the YouTube homepage all day today.

As the self-proclaimed “nerdiest YouTube musician,” Jason’s repertoire includes songwriting, singing, producing, and sound engineering. His long history of musical projects on YouTube include hit YouTube bands Ministry of Magic and The Oceanic Six, whose songs were inspired by pop culture. Jason credits Ministry of Magic (a collaborative project with YouTube stars Luke Conard and Ryan Seiler) with opening the trio up to the potential of a YouTube music career with hits such as “Don’t Leave,” “On The Other Side,” and “This Town.” The band members have since chosen to pursue individual careers and Jason’s current solo project, Skyway Flyer, artfully combines the big arena sounds of the 80s with modern dance rock. Check out the video below for an overview of Jason’s work, past and present.



Here’s a word from Jason about his YouTube history, channels, and collaborations:

"I've been a YouTuber for several years, a musician for over a decade, and a nerd for as long as I can remember. Being a YouTube musician is now my full time job, and I'm proud to say that I've got to be one of the nerdiest! I started writing nerdy music with Luke Conard and Ryan Seiler over 4 years ago, and as Ministry of Magic, we were extremely fortunate with our online following and support. Thanks to our fans, I've been able to quit my full time job, move to Los Angeles, and pursue my dream of music and video making. I've since been able to focus so much more time and energy toward many different music projects and being out in LA amongst a vast ocean of music & film industry people, not to mention the growing YouTuber population, I've been able to network and make friends that are always looking to collaborate and even just help each other out. I always try to excel at whatever it is I'm focusing my efforts towards, and I find it fascinating to be able to look back at where I started and the place I've reached and simply look forward to where to future will take me. I'm inexpressibly grateful for all the good fortune I've had and as long as there are people enjoying what I do, I will continue to create it!”

If you’ve enjoyed monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel or look for our playlists on the browse page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Devon Storbeck, Account Manager, recently watched “Ready For Anything" (Live!) - Skyway Flyer.”

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Earlier this week, we welcomed Anderson Cooper to our New York office for a lively question-and-answer session. As he prepares to launch his new daytime talk show on September 12, Anderson has made a big splash on YouTube, posting behind-the-scenes videos from his show, and answering viewer questions directly using our Moderator platform. In the one-hour session, the “Silver Fox” (as he’s affectionately known online) answered some of your top-voted questions submitted online.


He also talked about his “YouTube moment” last week on the Ridiculist (you have to see it to believe it), and told us what it’s like to be a (shy) celebrity in New York City. You can watch the full interview here:



Anderson’s visit was part of our @YouTube Talks series, which brings authors, musicians, innovators, and other thought leaders to YouTube for talks centered on their recent work. The goal is to capture the cultural zeitgeist of the day through interviews, presentations, and intimate studio sessions --- and give you access to these minds by opening up the sessions for viewer questions.

Stay tuned for more @YouTube Talks!

Steve Grove, Head of News and Politics, YouTube, recently watched "Anderson in Times Square."

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This is the first of a series of posts sharing tips from the YouTube Creator Playbook, a resource full of best practices and strategies that you can start using on your channel and videos right away.

Ever notice how many of your favorite shows start with a great two-minute scene followed by the opening credits, instead of the other way around? How often has a great movie trailer caught your attention and made you want to go see the movie right away on opening night? With so many entertainment choices, all types of creators know how important it is to capture the attention of audiences early on. This same idea applies to videos on YouTube, and here’s how you can use this creative technique to attract and keep your viewers watching.

Make compelling content first...
  • Start off with something that will immediately grab attention, whether it’s what you say or a stunning visual
  • Make it clear what your video is about early on, so viewers aren’t confused about what they’re watching
  • Tease the rest of the video so the audience is intrigued to see where you take them.
...share your channel branding later.
  • A flashy intro may look cool, but it’s not the star of the video - let them see you, or your great content, first
  • Make your branding compelling by making it entertaining or unique to each video
The general concept of capturing the audience’s attention upfront applies to all types of content in different ways. Find what’s right for your channel. Check out these great examples:

Toby, on CuteWinFail, addresses the audience, makes a joke, and sets up the show all on the first 15 sec.



Want to keep your branding upfront but still use this strategy? The voiceover for College Humor’s Jake and Amir packaging changes with every episode.

Need more ideas? For how-to content, such as cooking or fashion tutorials, the first few seconds of a video is a great place to present a “sneak peek” of what the finished product of the tutorial will be. This lets the viewer know what amazing thing they’ll be capable of making if they watch your video.

FoodWishes’ cooking channel does a great job of this:



You can learn more about how to structure the first 15 seconds of your videos, and lots of other tips and strategies in the YouTube Creator Playbook. These suggestions were pulled together from YouTubers like you, and we’re eager to see how you’ll apply these tips in your own creative ways.

Ryan Nugent, Audience Development Strategist, recently watched “James Blake - Limit to Your Love.”

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Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:



Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "El Delorean de Volver al Futuro en Cabildo y Juramento."

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From "Tim McGraw" to "Sparks Fly," Taylor Swift has won over fans worldwide with her vocal talent and songwriting skills. In addition to a tremendous fan following, Swift has racked up four Grammys, six CMT Music Awards, thirteen Teen Choice Awards and even the Academy of Country Music’s Entertainer of the Year award, joning the likes of Loretta Lynn, Dolly Parton and The Dixie Chicks. And now she takes your questions on YouTube!

Ever wonder what it’s like to become a major pop star before you’re out of high school -- on the strength of your own songs? Whether you’re cheer captain or on the bleachers, Taylor wants to hear from you and she’s agreed to be fearless in answering!



Starting today, submit written or video queries on Taylor Swift’s channel, and she’ll answer the most popular ones as part of our YouTube Presents program. You have until noon on August 31 to submit your questions and vote on the ones you’d most like to see her answer.

YouTube Presents is an ongoing program dedicated to bringing you live performances and interviews with your favorite artists. Upcoming YouTube Presents events will include artist interviews (with questions provided by the YouTube community), intimate performances at the YouTube offices, and live streams of music festivals.

Stay tuned for more YouTube Presents sessions this fall -- and watch the homepage to see Taylor’s Q&A, which we’ll post as soon as it’s uploaded.

Anna Richardson, Communications Manager, recently watched "Our Song."

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Whew. Did you catch all that? We’re still trying to recover from five intense days of music mania. That’s right, we relaunched youtube.com/music last Thursday, and throughout the weekend you saw our logo redesigned and a bundle of playlists from folks you might have heard of: Lady Gaga. David Guetta. The Red Hot Chili Peppers. Eminem and Royce Da 5’9. And we had folks like SPIN Magazine, XLR8R and The Needle Drop clueing us in about what music we don’t know about, but should.

In the coming weeks, keep returning to youtube.com/music to discover more new videos, live performances and eye-opening playlists. Not only will our first batch of curators be returning with new features to share, we’ll be adding even more regular features from influential blogs, magazines, video bloggers and others. Keep coming back; we promise you’ll dig it.

Zee Avi curates the YouTube homepage
After featuring a bevy of celebrities over the past week, it’s fitting to come back to a celebrity YouTube helped foster. When Zee Avi posted her first video on YouTube, she had no idea it would make her a star; she just wanted to share a performance with a friend. One album and oodles of views later, she’s back with her second album, ghostbird. Today she shares an extremely lovely acoustic performance of several songs from the new album with us (we’re tripping over the first song, “Anchor,” which she filmed on a rooftop). She also shares some videos that put her in a state of self-described enchantment.



The Decemberists “Calamity Song”

The song is off their most recent album; the video was inspired by a scene in David Foster Wallace’s door-stop of a novel Infinite Jest. It feels to us like a metaphor for bad international decision-making, set on a tennis court with kids playing world leaders. What do you think?



Tom Waits “Bad As Me” Private Listening Party
How do you keep albums private in the digital age? How do you build excitement and mystery in an age devoted to breaking it down? Tom Waits, as always, shows us how.



Sarah Bardeen, Music Community Manager, recently watched “Beirut - O Leaozinho.”

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Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:



Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Teenage Mutant Ninja Turtles Blu-ray Rant."

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Through its 160 years of competition, the America's Cup has helped develop the sport of Cup racing and even brought attention to taking better care of our oceans.

Now, you'll have an opportunity to experience the sport in a whole new way as this year's America's Cup World Series is being live streamed on YouTube at the America's Cup channel. With on board cameras and microphones in HD quality, you can see and hear the crews live as they attempt difficult maneuvers and battle for nautical supremacy.



If you miss any of the live action, you can also see recorded footage of the day’s action on the America’s Cup YouTube channel.

We invite you to get on board and see sailing in a way you've never seen it before, on the wide open seas of YouTube.

Seth Frank, YouTube Strategic Partner Development Manager, recently watched “Flying on the Water"

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YouTube has videos across the entire spectrum of music, from current pop hits to classic tracks to obscure but wonderful sounds. But how do you find that next piece of musical gold? To help with this task we’re re-launching our YouTube Music page with a host of new features to help guide you on your audio-visual quest, and several guest curators to help out as well.

On YouTube.com/music you can now find:
  • recommended videos and artists based on the music videos you’re watching
  • local concert listings in your area paired with artist videos
  • the YouTube Top 100 - your invaluable source to the most popular music based on what the community is viewing
To help you get more into music on YouTube we’ve also partnered with music experts and tastemakers to provide you with daily playlists and picks. In the coming weeks you’ll be able to check out curations from SPIN, Vice, XLR8R and more. Some of YouTube’s music vloggers will also find a new home on the page, like the “Internet’s busiest music nerd,” Anthony Fantano of The Needle Drop.

Finally, you may have noticed the electric guitar adorning the YouTube logo today. It’s there today to celebrate the Red Hot Chili Peppers’ Guide to Rock, who have the first hand-picked playlist on the new music page. Over the next five days some of your favorite music stars will be sharing a personal guide to their genre, including David Guetta’s Guide to Electronica on Friday, Lady Gaga’s Guide to Pop on Saturday and Eminem & Royce Da 5’9”’s Guide to Hiphop on Monday. Look out for a new music-based YouTube logo each day, and clicking on it will bring you straight to the music page.

Tim Partridge, Music Marketing Manager recently watched “Check out the new youtube.com/music.”

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YouTube has become a thriving music ecosystem and a place for established and emerging singers and songwriters to find an audience. Today, we’re happy to announce an agreement with two leading U.S representatives of music publishers -- the National Music Publishers Association (NMPA) and its subsidiary Harry Fox Agency (HFA) -- that will help more music publishers, and the songwriters they represent, make more money from use of their compositions in YouTube videos uploaded by fans.

We already have deals in place with a number of music publishers in the U.S. and around the world, and today’s deal offers more choice for rights holders in how they manage use of their songs. Going forward, the 46,000 music publishers already affiliated with HFA will be able to license the musical compositions they represent for use by the YouTube community. When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, the publishers, and the songwriters they represent, can make money. We’ll also be working with HFA to invite other publishers to sign up, even if they’re not affiliated with HFA.

Our Content ID system allows us to identify the works of these songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. It’s simple for publishers to opt in to this licensing opportunity, and advances in our technology help publishers to find even more performances of their songs, providing the opportunity for more revenue. Content ID is used today by 2000+ partners including every major US music publisher, record label, network broadcaster, and movie studio.

While this deal is only with the publishers, it will also benefit recording artists and record labels. It’s been YouTube’s policy to run ads alongside videos with commercial music only when the copyright holders for both the sound recording and the composition have authorized YouTube to do so. We’ve long had agreements with all four major record labels as well as dozens of independent labels, and now that we are broadening our coverage with more publishers, we’ll be able to create more revenue streams for all of them.

With today’s deal and advances in Content ID technology, we’re continuing our recognition of songwriters for their artistic contribution by supporting them with an additional revenue stream to help their future creative pursuits.

Elizabeth Moody, Head of Strategic Partner Development for music, recently watched "The Joy Formidable - Whirring live at Lollapalooza, August 7th, 2011."

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YouTube and the Sydney Opera House developed a relationship during the YouTube Symphony Orchestra from our shared love of music, and we continue to look at ways to bring new music experiences to you. Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, is our guest blogger today to discuss their recent project.


Last year we set out to create a piece of content that would celebrate Sydney Opera House’s place in the global cultural community—one of the busiest performing arts centre in the world with 8.2 million visitors a year. Even from the inception of The House, master architect Jorn Utzon was committed to pushing boundaries, and as an example they had to invent a new crane to build his model.

So to create something in The House’s name, we sought to democratize the artists and the spirit of The House to as broad an audience as possible. This notion of accessibility and democratizing the content, like our partnership with Google on the YouTube Symphony Orchestra 2011, was critical to how we would measure success and why we chose to release the clip on YouTube.

We started with a song, Nick Cave’s The Ship Song, considered by many to be one of Australia’s truly great ballads. When we approached artists to volunteer to perform, we found hundreds who were excited to join: Neil Finn, Paul Kelly, Angus and Julia Stone, Martha Wainwright and Daniel Johns, to name a few. To bring it all together, we had these artists perform and accompanied by a full orchestra and opera choir.

For the final result director Paul Goldman created a voyeuristic journey through the venues, rehearsal rooms and back stages of the House. Paul has a unique skill for capturing the personal nuances of the many artists in this clip, and Elliot Wheeler complemented the video with a powerful soundtrack.



We’ve heard positive feedback from Australians at home and all over the world, telling us that it’s brought out pride and even tears. We’re thankful to be able to share this with you, and think our beloved Utzon would be pleased.

Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, recently watched “The Ship Song Project - Making Of.”

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We’ve been a little obsessed with the intersection between film and music on youtube.com/music this week -- we kicked off Monday with a playlist of music videos by the acclaimed director Spike Jonze, who just directed Kanye West and Jay-Z’s easy, playful video for “Otis” and is also known for his work on the big screen, most recently for Where The Wild Things Are. And then there’s Jeff Bridges...

The Big Lebowski...Sings
Actors can convince us of a lot of things, but historically speaking, it’s pretty hard to make us believe they’re actually musicians. (Remember William Shatner’s “music” career?) But after his portrayal of a washed-up country singer in Crazy Heart, Jeff Bridges got inspired to go back to a recording studio -- which he built on his own land -- and start writing songs again. With the expert support of producer T Bone Burnett, Bridges is proving himself to be more than an actor playing a part. His first single from his new album is catchy, smart and -- best of all -- convincing. Today we feature the man better known as “the dude” sharing a little bit about the music that has influenced and inspired him.



Actors: Wannabe Musicians?
In the spirit of Jeff Bridges getting his songwriting on, we thought we’d look at the track record of other actors who tried their hand at the music biz. You might be surprised by how many there are: from Keanu Reeves and Ryan Gosling to Minnie Driver and Zooey Deschanel, a lot of thespians have tried to cross the divide -- with mixed results. Wondering who soars and who falls flat? Only one way to find out: watch!



Fool’s Gold: Wild Window
Back in 2009, the L.A. band Fool’s Gold convinced reluctant indie rockers that they actually could enjoy music that wasn’t in English -- in part because the unholy mongrelism of the band's debut album was just too compelling to ignore. (Perhaps that was due to the incongruousness of a singer crooning in Hebrew over guitar licks that came straight of the Sahara.) The focus has changed on their follow-up Leave No Trace -- vocalist Luke Top sings primarily in English and the once-sprawling collective has become a tight five-piece. But if this charming video is any indication, change is a good thing.



Sarah Bardeen, Music Community Manager, recently watched “Feist - How Come You Never Go There.”

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Over the last two months, we’ve been taking a snapshot of U.S. political opinions via the YouTube Town Hall. YouTube users have asked questions of members of Congress and then voted on their answers while focusing on the value of the idea rather than the party of the speaker (Town Hall doesn’t reveal party identification until after a vote is submitted). We received 50 videos from representatives across the U.S., and the videos have been viewed a cumulative 1.3 million times.

The numbers are in so you can see how the parties, and ideas, fared. Check out the infographic below for the full story, but the top level highlights are:

  • Republicans received the most views, with over a million views total
  • The five topics Americans wanted to hear most about were the economy, energy, Afghanistan, education, and the budget
  • Democrat’s videos received the most votes from Town Hall visitors
  • The most viewed video overall is Senator Jerry Moran’s answer to a question on which sectors are most important for American economic growth.



As you can see in the graphic above, we also analyzed transcripts of the YouTube Town Hall videos to identify which words are used most by each party. On the topic of Afghanistan, Republicans talked about progress, withdrawal, and success, whereas their Democratic counterparts talked about war, mission, and security. On education, Democrats mentioned technology and students, while Republicans talked about performance and college.

This month, members of Congress are again stepping up to the plate to answer the top-voted user questions:

  • BUDGET: If 5-10% of spending was cut from the anticipated 2012 federal budget and matched with an equivalent amount in tax increases we’d cut the federal deficit in half. Why not do it?

  • TRANSPARENCY: Can basic information on legislators' productivity be measured and reported in an accessible, comparable format? Categories for working hours could include: Dialogue with constituents, dialogue with peers, campaigning, legislating.

  • AFGHANISTAN: Why are we spending billions in Iraq and Afghanistan to build up their infrastructure when we could be using that money to convert our own infrastructure?

Check back next month at the YouTube Town Hall Leaderboard to see how people voted, and ask your questions of Congress here!

Will Houghteling, YouTube News and Politics, recently watched “High Tide or Low Tide

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Each month, we identify four YouTube Partners who are growing their subscribers but haven’t yet reached the 100,000 mark for our On The Rise program. You vote for your favorite in the top right corner of this blog, and the winner will be featured on the YouTube homepage and the videos channel.

For August, we’ve got a mix of educators, creative folks and personalities. Check out the nominees’ videos below, and then cast your vote in the upper right-hand corner of this blog by August 22 at 6pm PT. We’ll announce the winner on August 29.

TheGeekGroup
The Geek Group describes itself as "a non-profit science and technology educational organization, creating a peer group and support network for anyone with a sincere and passionate desire to learn." These videos get you hands-on views of electronics, mechanics and even some retro technology.



JasonMundayMusic
Musician and producer Jason Munday weaves video games, Harry Potter and cartoons into his upbeat, dancey songs. From the Ministry of Magic Music to collaborations with other YouTubers to his solo works, Jason’s channel could be just what you need for those musical/gaming cravings.



RobynStamps
On her channel Robyn shares her love of stamps, all things crafts and the color pink. She has hundreds of videos with easy-to-follow ideas on craft making, as well as vlogs with family and friends.



MilTownKid
Casey aka MilTownKid brings you “random video creations,” ranging from deep thoughts to his martial arts passion. Expect to see vlogging on Milwaukee happenings, new websites to check out and interesting people Casey meets along his way.



Past winners like DestinWS2, CuteGirlsHairstyles and ThePianoGuys have since been featured in the news, performed at VidCon and more, all thanks to your support. If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. Look for more featured partners on the YouTube Browse page.

Devon Storbeck, Partner Support, recently watched “Mud is Interesting - Smarter Every Day 18.”

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Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:


Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Jay-Z & Kanye West - Otis."

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As a devastating famine continues to spread across the Horn of Africa, news outlets, nonprofits and musicians are turning to YouTube to raise awareness and funds for the more than 12 million people who are in severe need of food and water. We wanted to share with you an overview of the situation as we’re seeing it on YouTube, as well as several ways you can get involved.

News of the famine
According to the AFP, the Horn of Africa is facing the worst drought in over 60 years and tens of thousands of people have already died as a result. This video from the AFP YouTube channel offers a overview of the situation:



Nonprofits are also using video to share the voices of those afflicted with the world. Here’s a video diary from a World Food Program worker who is stationed in Dadaab, an area in Kenya near the Somali border experiencing the brunt of the crisis:



How you can help
The WFP’s videos currently all feature a direct link you can click to donate to relief efforts. Other organizations like UNICEF and Doctors Without Borders are also producing videos that help explain the extent of suffering caused by the famine.

Global nonprofit Save the Children has even teamed up with a host of Universal Music Group artists like Lady Gaga, Kanye West and Coldplay to launch the “I’m Gonna Be Your Friend” campaign to help. The featured video on the Bob Marley YouTube channel supports this campaign, and you can donate to the “I’m Gonna Be Your Friend” campaign here.

To stay updated with the latest news on this crisis, visit our CitizenTube channel where we are watching for all of the latest video from this region.

Ramya Raghavan, News and Politics Manager, recently watched “Dadaab: Get There or Die Trying.”

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You’ve danced around the world, you've travelled to great heights and you’ve explored the deepest regions of the world. We love seeing you travel, and we want to see more of it. That’s why we’ve teamed up with Lonely Planet and Intel to help you share your adventures, and even get a chance to win cash for your next one.



Until August 11, we invite you to upload your favorite travel video to Lonely Planet’s YouTube channel for the chance to win $10,000 to create the adventure trip of your dreams. Upload your video at youtube.com/lonelyplanet to one of these categories: outdoor, urban, visual, culinary or family. Lonely Planet will select finalists based on these criteria, who will be announced on September 7. Voting runs from September 7 to 12, and the grand prize winner will be announced on September 26.

Safe travels!

Lee Hadlow, International Program Manager, recently watched, “Cooking in a hotel room with Natalie Tran - community channel.”

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This week we're recovering from Lollapalooza after three days and in the sun and storms of Chicago, IL. We also travel back to the birth of a genre in honor of one of those that made it great. And finally, we showcase a Bob Marley & The Wailers classic, re-released today in support of Save the Children's East Africa campaign.

You'll find all this and more on youtube.com/music, where each day we serve you up the tastiest morsels from the world of music video.

Lollapalooza 2011
Twenty years ago Perry Farrell founded the traveling circus of a festival that was Lollapalooza. Now with its roots firmly planted in Chicago, the three day extravaganza continues to grow, mixing the biggest names in music with a dizzying array of bright young stars. This year YouTube brought the festival to the world, live streaming 39 great acts from across the weekend including headliners Coldplay, My Morning Jacket and the Foo Fighters. Check out some highlights in the playlist below.



Old-School Hip-Hop
In music, you gotta know your history and appreciate the artists who laid the foundation for today’s tunes. Today is Kurtis Blow’s birthday, which put us in mind of the golden age of hip-hop when rap battles on your front stoop, wheels of steel and gold chains were the rage. To celebrate an era whose influence is still resonating today, we put together a playlist of the best videos of the era from folks like the Fat Boys, RUN-DMC, Slick Rick and the Sugar Hill Gang. The music holds up, and trust us—so does the fashion.



High Tide or Low Tide
A devastating food crisis continues to impact millions of children and their families across East Africa. Today, Save the Children and the Marley family re-release the 1973 song 'High Tide or Low Tide' to raise funds for food, water and medicine. The project is supported by Lady Gaga, Beyonce, Justin Beiber and many others in the entertainment industry, and the video was crafted by Oscar winning director Kevin Macdonald.



Tim Partridge, Music Marketing Manager, recently watched "LisaNova Does Royce da 5'9 Tinie Tempah Foster the People, Ellie Goulding & Mayer Hawthorne."

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We’re fans of having you own the spotlight and we love helping you discover new talent, so tonight we’re stoked to see these two things come together with the America’s Got Talent YouTube Special airing on NBC at 9pm ET. Following the open YouTube auditions earlier this year, tonight at 9pm ET you can see the 12 YouTube finalists that were selected by you and the AGT/NBC producers.

You can also show your support for your favorite YouTubers by voting after tonight’s episode. Tune back in tomorrow at 9pm ET to find out which four made it to the elimination round, and one step closer to the grand prize.

Congratulations to the twelve who made it onto America’s Got Talent through your votes, and thanks to everyone who entered and made this contest so exciting. We’ve always known you had talent and can’t wait to see you share it with the world.

Liuba Petkova, Marketing Programs Manager, recently watched “America’s Got Talent - Season 6 - Zuma Zuma - Top 48.”

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In the words of classic sidekick Ed McMahon, “Heeeeeeerrrre's Johnny!” The original king of late night has finally come to YouTube on the official “Tonight Show Starring Johnny Carson” channel. Before Jimmy Kimmel and Conan O’Brien took over late night’s most prestigious timeslot, Carson defined the genre—paving the way for future after-hours talkers.

As host of "The Tonight Show Starring Johnny Carson" from 1962-1992, Carson gave millions of viewers a unique perspective into the lives and personalities of entertainers and newsmakers of the day. Johnny delivered hysterical monologues, welcomed megastars like Frank Sinatra and Betty White to his couch, and introduced the world to then newcomers like Jim Carrey, Madonna and Ellen DeGeneres.



“The Tonight Show Starring Johnny Carson” YouTube channel has original Carson clips, preserved and presented in the highest quality available. New videos will be uploaded each week and Carson’s channel will be taking your requests for which clips to upload. You can also submit a playlist of your favorite clips via Google Moderator to share your ultimate episode of "The Tonight Show Starting Johnny Carson."

Almost 20 years ago Johnny closed his final show saying, “I bid you a very heartfelt good night,” and now with the official Carson channel, a new day has started.

Elizabeth Ferdon, YouTube Content Partnership recently watched "Ronald Reagan Talks About Balancing the Budget on "The Tonight Show" — 1975."

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Update: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.

In November of 2008, we began to dabble with a feature that you and advertisers could use to make videos easier to find, since at the time you were uploading 13 hours of video every minute. The feature was Sponsored Videos, and we soon changed the name to what you know today as Promoted Videos. Flash forward to 2011—we're talking about 48 hours of video uploaded every minute, and Promoted Videos have now reached one billion views globally.

Whatever your search, companies and creators across all genres are using Promoted Videos to bring content to your attention. Maybe you’re a little self-conscious about your breath and Orabrush can help you out using Promoted Videos to demonstrate their tongue cleaners. Perhaps you’re a skater and Original Skateboards are bringing you the latest in longboarding technology. Or maybe you’re seeking the infinite grilling wisdom of the BBQGuys, and their Promoted Videos around the Superbowl can bring you the perfect smoked brisket recipes.



If you're interested in learning more about Promoted Videos, we recently announced some updates so hop on over to the Inside AdWords blog for the full details.

Jonathan Goldman, YouTube Software Engineer, recently watched “The Grand Rapids Lip Dub (New World Record).”

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Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:
Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends Kevin Allocca, YouTube Trends Manager, recently watched "Saved By the Bell Interactive Game."

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Here at YouTube we love putting you in the front row of amazing concert experiences, from Coachella to Jane’s Addiction. Starting at 11:30am PT today we’ll be livestreaming the 20th anniversary Lollapalooza music festival with dozens of the best performances, brought to you by Dell and AMD. We’ll also have a host of your favorite YouTube stars on location, reporting behind-the-scenes throughout the weekend.

What can you expect? We kick off the day with British sensations The Vaccines, before the Smith Westerns play a homecoming set in their native Chicago at 1:30pm. Don’t miss Bright Eyes at 4:30pm and then see a little band called Coldplay round up the evening starting at 6:15pm.

All eyes will be on My Morning Jacket as Saturday night’s headliners, but keep a hole in your afternoon to watch Walk the Moon at 12:15pm and Beats Antique 5:15pm, who also recorded these videos from the road:





Clear your schedule for Sunday, because it’s a stormer, from opener Imelda May through to the mighty Foo Fighters, via an eclectic lineup including Portugal. The Man (3pm) Explosions in the Sky (5pm) and Damian “Jr Gong” Marley & Nas (5:15pm).



If that’s still not enough for your eyes and ears, some of YouTube’s popular stars will be on the ground at Grant Park, bringing you behind the scenes reports and interviews with the artists. Subscribe to ShayCarl, NicePeter, LisaNova and CTFxC for a true insight into what’s happening off stage.

You can also see the full webcast schedule on the Lollapalooza channel, and get updates throughout the weekend via @youtube on Twitter.

Tim Partridge, YouTube Music Marketing Manager, recently watched “Foo Fighters Garage Tour Full Length.”

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Can’t make it to Chicago this weekend to check out Lollapalooza on its 20th anniversary? We’ve got you covered. Starting at 11:45am PT this Friday, you’ll be able to watch four festival stages live on youtube.com/lollapalooza. The webcast will run all weekend long and feature a few bands you might have heard of: Coldplay, Foo Fighters, Muse, Damian Marley and Nas, Bright Eyes and many more. See the full list of bands participating in the webcast here.

To celebrate, we’ve been featuring video premieres from some of the biggest names playing the festival/webcast. On Monday, the Foo Fighters unveiled their affecting “Garage Tour” short film, which follows the band as they play intimate shows in people’s garages across the country. (Warning: the first vignette might make you cry.) Today, we feature headliners My Morning Jacket. We’ll have more premieres from bands playing the webcast through the week; keep checking back to youtube.com/music.

My Morning Jacket curation
My Morning Jacket takes to the homepage today with a curation of some of their favorite videos. We’re still over the moon about the amazing clip from a Jim Henson short they chose, which is so beautifully edited it feels like music, even though it’s not. The band also shows a marked predilection for jazz and Marvin Gaye, which is hard to argue with. And in honor of their participation in the Lollapalooza webcast later this week, they premiere their video for “Holdin On To Black Metal” with us today.



Global Ghetto Music
In recent years, we’ve seen urban and electronic music circle the globe and shape-shift everywhere it landed. Miami Bass and old-school hip-hop headed to Brazil and became baile funk; house music headed to South Africa and became kwaito. Dance music trickled down to Angola and became kuduro. A few years ago, M.I.A. grabbed headlines for tapping into this rich vein of global funk. Today we showcase bands who are picking up where she left off, marrying their local sounds to hip-hop and electronic source material.



Toro y Moi “How I Know” video premiere
And last (but by no means least!), we debut a brand-new video from the genre-evading indie/psych/chillwave phenom Toro y Moi (aka Chaz Bundwick). “How I Know” is easily one of the best songs off of Bundwick’s lauded Underneath The Pines, a track that marries his gauzy vocals with damaged Burt Bacharach-esque pop and a palpable sense of longing. Put it together with a video that references movies like Goonies, Poltergeist, Ghostbusters and Victorian ghost stories, and you have pure genius. The video was directed by Jordan Kim, whose wonderful animation work you might know from the hipster kids show Yo Gabba Gabba.



Sarah Bardeen, Music Community Manager, recently watched “Toro y Moi - How I Know.”